SANBS | #DOnation



The South African National Blood Service (SANBS) recently launched this new ad by Black River FC as part of their #DOnation of Heroes campaign. The ad acknowledges the unsung heroism of blood donors. It was made to encourage South Africans to donate blood as they currently (scarily) only have 2.6 days worth of reserves of this precious resource. The organisation aims to deconstruct misnomers associated with the donation process, in order to encourage South Africa to become a DOnation.


Find information on how you can donate blood at






Art Director : Kursten Meyer

Copywriter : Verona Singh

Creative Director : Vanessa Gibson

ECD : Ahmed Tilly

Strategist : Gia Callinicos

TV Producer : Iolanthe Grobler

Editing : Tessa Ford

Music : Alun Richards

Managing Director : Janine Allem

Account Manager : Karen Carr

Digital Seeding : Retroviral Digital Communications


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