30 Jan SANBS | #DOnation
[youtube]http://www.youtube.com/watch?v=8i2i_TEtz2Q[/youtube]
The South African National Blood Service (SANBS) recently launched this new ad by Black River FC as part of their #DOnation of Heroes campaign. The ad acknowledges the unsung heroism of blood donors. It was made to encourage South Africans to donate blood as they currently (scarily) only have 2.6 days worth of reserves of this precious resource. The organisation aims to deconstruct misnomers associated with the donation process, in order to encourage South Africa to become a DOnation.
Find information on how you can donate blood at www.sanbs.org.za.
Credits:
Art Director : Kursten Meyer
Copywriter : Verona Singh
Creative Director : Vanessa Gibson
ECD : Ahmed Tilly
Strategist : Gia Callinicos
TV Producer : Iolanthe Grobler
Editing : Tessa Ford
Music : Alun Richards
Managing Director : Janine Allem
Account Manager : Karen Carr
Digital Seeding : Retroviral Digital Communications