The 60th Cannes Lions International Festival of Creativity is making this year’s Young Lions competition a little tougher. Instead of creating a print campaign, the entry round is calling for young creative teams to conceptualise, film and edit a 60 second commercial in just 48 hours. The ad has to be filmed entirely on a mobile device.
Cinemark – the local representative for Cannes Lions – is giving creatives under the age of 28 the chance to represent South Africa at the 2013 event through a local version of the competition. Registered teams will be briefed on Tuesday 26 February to work on an ad for a non-profit organisation. The winners will go up against the best Young Lions entrants from around the world at the 2013 festival in June.
Winners of the international competition will receive gold, silver and bronze medals and the winning team will be presented with a gold medal during the Film, Film Craft, Branded Entertainment, Titanium & Integrated Lions Awards Ceremony on 22 June 2013. They will also be included on the Shots post Cannes show reel and the Shots e-newsletter after Cannes and they will be able to view shots.net for one month after the Cannes Festival. Members of the winning gold team will receive a full delegate registration to Cannes Lions 2014 including hotel accommodation, as well as a limited-edition photographic print donated by Getty Images.
Register at www.cinemark.co.za.
Find last year’s winners here.