08 Feb kykNET | Cruy Jou Kapsel
Another ad campaign featuring SA’s favourite news presenter and his infamous ‘do’. Afrikaans TV station kykNET briefed ad agency Bester Burke Slingers to announce via Facebook that TV legend Riaan Cruywagen would be joining the channel as host of their early morning show, Dagbreek.
In response, the creative team created a Facebook app encouraging the public to ‘Cruy jou kapsel’ (Get the hairstyle). The interface allows users to place a stylized version of Riaan’s legendary hairstyle over their own. Users can then share the finished result as well as make it their profile pic – spawning hundreds of Riaan Cruywagen lookalikes.
Find the app here.
Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Creative Director: Dewald van Zyl
Executive Creative Director: Stephen Burke
Managing Director: Brigette Ross
Account Executive: Amy Marais
Illustrations: Theresa Wiid, Romano Cardinal