20 Feb Engen | Calendar Fire Blanket
It is estimated that 10 shack fires break out every day in our country, causing over 200 people to lose their lives each year. In a bid to help, every year Engen distributes free paraffin safety calendars to the over 10% of South Africans who live in informal settlements, educating the public about paraffin dos and don’ts.
This year Draftfcb Cape Town did something different. They say, “With wall calendars always in arms reach, they gave us the opportunity to create a powerful firefighting tool. With a quick shake the 2013 calendar unfolds into a flame retardant fire blanket four times its original size, ready to suffocate a fire as it starts. By containing the flames at the source, we could prevent the loss of hundreds of surrounding homes, saving lives and precious possessions.”
ECD – Mike Barnwell
Creative Director – Paul Carstens, Shani Ahmed
Copywriter – Aaron Harris
Designer – Sharleen Hollick, Anna Marjoribanks