04 Mar Lipton Ice Tea-mometer
Lipton Ice Tea has been doing some fun activations in the public space with the help of experiential marketing agency, Stretch. Their latest is a vending machine that dispenses ice tea samples according to your body temperature and heart beat; the hotter you are, the more you get.
First stationed at UCT and the V&A Waterfront, the Lipton Ice Tea-mometer will soon be cooling nationwide.
The Tea-mometer makes use of touchscreen technology, suitably housed in a life-size Lipton Ice Tea can structure. The concept was developed to creatively reinforce Lipton Ice Tea’s ‘never lose your cool’ proposition.
Check out their December activation, the world’s first floating vending machine: