12 Mar Absa | Human Spirit
Absa celebrates the human spirit in their new TV campaign by The Jupiter Drawing Room Joburg.
The ads focus on their sponsorship of South African rugby, soccer, mountain biking and art as Absa is currently the team sponsor of the Springboks and Bafana Bafana; the title sponsor of the Absa Currie Cup, Absa Premiership and the Absa Cape Epic; and sponsor of the L’Atelier art competition and Absa KKNK. All had to be incorporated into the campaign message and a common link was found in that each activity or event is a showcase of the human spirit.
One of the campaign aims was to reflect a sense of realness and authenticity in the ads. To do this, the team searched the communities where the ad was filmed to find their cast; a group of youngsters that had never been in front of a camera before.
Executive Creative Director : Tom Cullinan, Brad Reilly
Creative Director: Jacques Shalom, Dana Cohen
Art Director: Monde Lobola, Gareth Pretorius
Copywriter: Jacques Shalom, Dana Cohen, Darren Kilfoil
Production Director: Hazel Neuhaus
Producer: Wakhile Sithole
Production House: Velocity
Director: Keith Rose
Producer: Lisa Gardener
Editor: Left Post, Saki Bergh
Composer: Dan from Mad Planet (UK)
Audio Engineer: Theo Potgieter