The winners of the local entries to this year’s Cannes Young Lions have been announced!
The team will go on to represent South Africa at the 2013 advertising festival in Cannes in June. Congratulations go to Roberto Adamo and Ryan Allman from Havas Worldwide. A second win in a row for Roberto who also won the local leg of the competition last year with copywriter Willie Struwig.
Hosted by Cinemark – the local representative for Cannes Lions International Festival of Creativity – the competition briefed young advertising teams to create a powerful 60 second commercial for Lead SA’s #StopRape initiative. They had just 48 hours to film and edit the ad, strictly using a cellphone camera.
Cinemark Marketing Manager, Yvonne Diogo says, “With over 40 film entries this year, we are highly impressed by the very high standard and the level of skill that our local creatives have brought to the competition. The judges found it a challenge to make their selection as there were some very low hanging fruit but as usual the better ads were head and shoulders above the rest…Cinemark is not only happy to be sending this year’s winners to the international awards where we are confident that they will show the global creative arena what South Africa has to offer, we are also very proud to be contributing to the critical #StopRape initiative in a meaningful way.”
Apart from a trip to the Cannes Lions advertising festival, Roberto and Ryan will also see their ad screened at Ster-Kinekor cinemas.
Congratulations must also go to the two teams who tied for second place: Candice Lind and Candice Claassen from Draft FCB and Alison Parker and Michele Fry from JWT.
Alison Parker and Michele Fry
Candice Lind and Candice Claassen