20 Mar McDonald’s McFlurry | Everybody’s Got Something To Give

[youtube]http://www.youtube.com/watch?v=0BuBf5S2QXc[/youtube]

Based on the premise that everybody has got something to give, ad agency DDB and McDonald’s set out to spread a little happiness in this commercial.

The ad documents the children of the Sakhumzi orphanage sharing McFlurries with the residents at Huis De Kuilen Old-Age Home late last year. No actors were used and the moments were captured in just one take. The commercial has been voted Best of McDonald’s TVC for 2012/13 by the top McDonald’s Creative Directors from around the world.

Credits:

Agency: DDB South Africa

Copywriter: Sanele Emmanuel Ngubane

Art Director: Thule Ngcese

Executive Creative Director: Grant Jacobsen

Exec producer: Rachel Andreotti

Director: Robin Goode – Giant Films

Music: Robroy Studios

Special mention: Sakhumzi orphanage/Huis De Kuilen Old-Age Home