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TBWA\Hunt\Lascaris | We Sent Their Briefs Back



While TBWA\Hunt\Lascaris Johannesburg is well established as an above-the-line agency, their clients were yet to be introduced to the wealth of talent that TBWA\ Design has to offer. This really great idea promoting their design department resulted in a 450% rise in new work from existing clients.


This is how they did it, “To get our clients’ attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them.”




Executive Creative Directors: Matthew Brink, Adam Livesey
Art Director: Jade Manning
Copywriter: Vincent Osmond
Creative Director: Sacha Traest, Mike Groenewald
Design: Sacha Traest, Leigh-anne Salonika, Katleho Mofolo, Graeme Van Jaarsveld, Ilze Venter, jason Fieldgate
Typographer: Hazel Buchan
Photographer: Graeme Borchers and Des Ellis
Account Manager: Vanessa Maselwa
Director: Brett de Vos
Sound: Cut and Paste, Opus
Production: Craig Walker, Simone Allem, Ingrid Shellard, Gillian Humphris


Between 10 and 5