Saatchi & Saatchi | Otrivin Nasal Spray

Otrivin

 

Saatchi & Saatchi Johannesburg imagines the view from inside allergy-ridden nostrils in this print campaign for Otrivin Nasal Spray. The pay-off line reads “When allergies take over.”

 

Credits:

 

Executive Creative Director: Liam Wielopolski
Art Director: Wihan Meerholz
Copywriter: Wynand Prinsloo
Photographer: Jason Robinson
Retoucher: Zelda Faurie
Illustrator: Robert Dersley

 

saatchi & saatchi

otrivin

 

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2 Comments

  1. somecopywriter

    Saatchi & Saatchi & Stolen. Think I preferred it when Nescafe did the very same execution back in October of 2009. Check it out and judge for yourself. adsoftheworld.com/media/print/nescafe_eyes Nice retouching on this campaign though. Oh, and the type treatment is nice as well.

  2. @somecopywriter: I think visualizing the interior is just a technique – not the idea. Looking at Nescafe, it feels like they missed a trick coz the ad felt a bit removed.

    This, though, is spot on: a great, simple idea with real insight executed beautifully.

    The type and logo device is quality.

    Love the feline execution. Dust and pollen a distant second and third.