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HC-HACK-A-THON | Round 2

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Hellocomputer and Draftfcb are hosting their second (and first of 2013) 48 hour hack-a-thon in Johannesburg this May. The agencies started the hack-a-thon last year with the aim of encouraging and showcasing a pioneering spirit in creativity and innovation.


The intense 48-hour caffeine-fuelled event sees teams of sharp tech minds and top-shelf creatives bending, forcing or breaking old conventions to create something new and innovative out of the chaos. At last year’s inaugural hack-a-thon, a handful of exceptionally talented teams delivered an equaliser made out of slinkys, an iPhone-controlled quadrocopter and the winning idea, a tweeting hamster. Check him out. 


Hellocomputer’s executive creative director, Mark Tomlinson, says, “The first hack-a-thon we held was an awe-inspiring event resulting in incredible innovation, but there are definitely things we’ll be doing a little differently this time round. We have a specific brief and theme, which we must keep under wraps, which we think will make for a whole lot of fun for both contestants and judges. Hack-a-thon is an open event; we want everyone to experience it. Anyone is welcome to pull through, spectate or submit a team if they’re up for the challenge.”


The event takes place at the Hellocomputer and Draftfcb Johannesburg office in Katherine Street, Sandton. Teams will be briefed at 18h00 on May 9th and be given 48 hours to complete their hack before presenting the outcome to the panel of judges. The number one team wins a whopping R 10 000 and the runner up’s prize is R 2 000.


Those interested in entering should visit


Between 10 and 5