The lines in children’s schoolbooks warp to create shapes resembling food in this print campaign by Draftfcb Cape Town for the Peninsula School Feeding Association. The PSFA was established over 55 years ago to provide meals to hungry children in primary, secondary and special-needs schools in the Western Cape Province.
The body copy reads: Concentrating on schoolwork is impossible when the only thing on your mind is your next meal. You can help! Your donation will feed hungry children, allowing them to reach their full potential. Visit www.psfa.org.za to find out more.
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Art Director/Illustrator: Mzi Swartbooi
Copywriter: Mncedi Kunene