Lowe Cape Town plays on parents’ paranoia in this 6 ad print campaign for Cape Town Fish Market’s kids menu. The ads feature some pretty unsavoury scenarios with the world’s worst babysitter and suggest bringing the kids with to Cape Town Fish Market instead. The really great type treatment and illustration is by David Maclennan.
Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt