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Cape Town Fish Market | Kids Menu

ctfm_babysitter_aotw

 

Lowe Cape Town plays on parents’ paranoia in this 6 ad print campaign for Cape Town Fish Market’s kids menu. The ads feature some pretty unsavoury scenarios with the world’s worst babysitter and suggest bringing the kids with to Cape Town Fish Market instead. The really great type treatment and illustration is by David Maclennan.

 

Credits:

 

Creative Director: Kirk Gainsford
Art Director: Bruce Harris
Copywriter: Alistair Morgan
Illustrator: David Maclennan
Photographer: Christof van der Walt

 

ctfm_babysitter6_aotw

ctfm_babysitter2_aotw

ctfm_babysitter4_aotw

ctfm_babysitter5_aotw

ctfm_babysitter3_aotw

 



Between 10 and 5