18 Apr Lowe CT for the Endangered Wildlife Trust
Lowe Cape Town created this ad for the Endangered Wildlife Trust to bring attention to the alarming rate at which our oceans resources are being depleted. It is running as a poster and print ad and Lowe hopes it will act as a wake-up call and persuade people to get involved.
The body copy reads: In the last 50 years we have devastated approximately 90% of large fish stocks in the world’s oceans. We have a small window of opportunity to save the last 10% before they are pushed to extinction. Halt the plunder of our seas – visit www.ewt.org.za.
The idea was conceptualized by interns at the agency.
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Illustrator: Chris Eloff
Copywriter (AAA): Lauren Rimmer
Art Director (AAA): Natasha Dobbs
Copywriter (Vega): Phillip Black
Art Director (Vega): Tammy Hart