22 Apr Jungle ‘Fetch’ TVC
TBWA\Hunt\Lascaris and Frieze Films created the ultimate game of fetch for a group of happy, shiny dogs and kids in this ad for Jungle’s One Hour Project. The idea behind the project is that with all your extra energy from Jungle’s oats and energy bars, you can make an extra hour in your day/week to donate to others or to learn/do something new.
Jungle fans are asked to sign up for the project at www.onehourproject.co.za where they can earn points for things like uploading video or photo evidence on how their extra hour was spent. The top point-earners win cash prizes.
Last year’s leg of the competition was won by Charmaine Nolan for knitting beanies and jerseys for the children at The Haven Night Shelter in Cape Town. Round two kicked off this year on the 22nd of March.
The second TV ad of the campaign will be released later this year.
Executive Creative Directors: Matthew Brink & Adam Levine
Group Creative Head: Kamogelo Sesing
Creative Director: Mike Groenewald
Agency Producer: Lebo Mokwena
Production Company: Frieze Films
Director: Rob Malpage
Producer: Cat Lindsay
Director of Photography: Rob Malpage
Editor: James Hoskins, Left Post Production