23 Apr King Adz | The Stuff You Can’t Bottle Book Launch
The Stuff You Can’t Bottle: Advertising for the Global Youth Market is the latest book by author and youth content specialist, King Adz, and will be launching in SA this week. The Joburg book launch is happening this evening at Warm & Glad followed by the Cape Town launch at Smith & Abrahams on Saturday.
About the book:
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe.
His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them.
No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.
Head through to the book launches for a film screening, discussions, musical guests and to get your hands on a copy.
Tuesday, 23 April 2013
Warm & Glad
357 Jan Smuts Avenue, Craighall Park
Saturday, 27 April 2013
Smith & Abrahams General Store
103 Sir Lowry Road, Woodstock