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Intel Activation | Ogilvy CT

[youtube]http://www.youtube.com/watch?v=EVjEhUDFq5w[/youtube]

 

Ogilvy Cape Town had approximately 3 weeks to conceptualise and build an activation for new client Intel, to be placed in five malls across the country over the Easter weekend.

 

They came up with a digital Easter hunt using large un-polarised LCD screens. Intel products were hidden inside an animation of a future Cape Town and people had 30 seconds to find the hidden items using a special viewfinder. Winners got Intel prizes and over R 100,000 worth of Game vouchers were given away to help drive sales of Intel PCs.

 

The units were custom built by kilowattAV in Cape Town. Take a look at the video to see how it worked.

 

Credits:

 

Agency: Ogilvy & Mather Cape Town
ECD: Chris Gotz
CD: Chris Rawlinson
Design: Owen Ingarfield
Project management: Lauren Walters
Animation: Wian van Bergen / Lucan
Technical build: Dillon Jearey / KilowattAV
Client: Ntombezinhle Modiselle / Intel

 

Screen shot 2013-04-24 at 12.44.08 PM

 

[youtube]http://www.youtube.com/watch?v=A-BqZXn5kSQ[/youtube]

 



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