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Sta-soft Print Campaign | Ogilvy JHB

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Ogilvy Johannesburg enlisted the skills of Says Who‘s Shaun Hill to create these ‘fabric illustrations’ for their latest print campaign for Sta-soft. Fabric versions of Chuck Norris, Hulk Hogan and Rambo illustrate the pay-off line, “Softens even the toughest.”

 

Credits:

 

Agency: Ogilvy & Mather, Johannesburg
Creative Director: Louw le Roux
Creative Group Head: Andrew Pearson
Art Director : Darryn Rogers
Copywriter: Andile Khambule
Artist/sculpture: Shaun Hill, Says Who
Photographer: Jurie Potgieter
Client Service Director: Bianca Rogers
Account Director: Telana Botes
Client: Marketing Director Colgate Palmolive South Africa, Del Levin

 

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Says Who process shots:

 

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