02 May Featured: WAIF by Gisele Human
The multitalented Gisele Human can do it all. A full-time copywriter at ad agency Machine, Gisele makes exquisite jewelry in her spare time under the label WAIF. Her recently launched line is showcased beautifully in this look book which she photographed and edited herself, naturally.
Gisele let us know more about herself and her brand:
WAIF is a jewelry line that I have been working on every Sunday since December. During the week, I am the lucky copywriter who gets to hang out with some incredibly talented people who all work at Machine Agency (Dani Loureiro, Cassandra Leigh Johnson, Nicole Dalton who designed my logo and Kaeli Justus who modeled for me,) and it’s difficult not to feel inspired by these visual treasure troves.
Because I spend so much time writing, I found a balance in the hands-on approach that comes with making jewelry. I grew up watching my mother make some incredible jewelry in the 90s. She was ahead of her time and it’s lovely to make something in her studio once again. In the future, I hope to make a lot more jewelry into which I will inject some serious humour!
For now find WAIF at Fringe on Kloof Street, Cape Town and at the V&A Waterfront.
Contact email@example.com for commissions, requests or feedback.
Where it all happens: