Virgin Atlantic ’53 Seconds’ Radio | Y&R



An interesting idea by Y&R South Africa that has created a new system of measurement. Each second in their radio ad for Virgin Atlantic is equal to one centimetre of airplane seat width. Meaning at 53 seconds Virgin Atlantic has one of the largest Premium Economy seats in its class.


Listen to the ad here.




Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Marjolein Rossouw
Agency Producer: Nikki Shackleford
Account Manager / Director: Kim Cupido
Sound Production Company: Produce Sound
Sound Engineer: Louis Enslin, Johan Theron
Voice Artist: Jenna Ramos Violente


Between 10 and 5