03 May The Test Kitchen
[youtube]http://www.youtube.com/watch?v=jwF1msns9vU[/youtube]
True to their name, Fast & Remarkable conceptualised, designed, built and launched a brand new website for Luke Dale Roberts’ The Test Kitchen in just one week; and in time for the World’s Best 50 Restaurants award ceremony where the restaurant received the One to Watch award.
The concept behind the responsive redesign was to showcase the full experience of dining at The Test Kitchen, from the distinctive industrial space to the chefs performing in the open kitchen to a gallery of the plated food-art served there.
However, our favourite part of the website by far is the collection of ‘making of’ videos produced by Dreamcatcher Productions. The videos were initially made for Luke’s presentation on thought provoking food at the 2012 Eat Out Conference, where The Test Kitchen won Best Restaurant in SA.
The videos demonstrate the making of a selection of Luke’s intricate dishes. Dreamcatcher says, “We decided on a relatively fast edit of macro shots, combined with hypersensitive sounds in selected spots. The challenge was to break each dish into its smallest sensible components, filming each action individually and then editing the clip so that the elements were there long enough to understand, but quick enough to create interest and speed.”
Credits:
Website
CI – Adam Hill
Creative Direction – Las Madurasinghe
Web Development – Trevor Skead
Videos
[youtube]http://www.youtube.com/watch?v=amcWI3Sj1cY[/youtube]
[youtube]http://www.youtube.com/watch?v=pk1ruYoBMa0[/youtube]
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