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Stylemology AW 2013 Campaign


Stylemology is a Cape Town-headquartered, global online fashion platform which launched last year selling international and local labels as well as on-trend ranges developed in-house by the Stylemology team.


Photographer and filmmaker Travys Owen was commissioned to direct, shoot and edit a Lo Fi style fashion film showcasing their Autumn Winter 2013 online ranges and the spirit of the brand.


As a company equally focussed on fashion and technology their AW 2013 campaign includes 4 interactive, shoppable videos (also made by Travys) which streamline the journey from inspiration to purchase. Find them on the Stylemology site under ‘Campaign‘.


Find more from Travys at




Director: Travys Owen
Videographers: Travys Owen and Stan Kaplan
Music: Ross Finck “Dank”
Styling: Jonathan Olmesdahl
Production Manager: Nicky Boy
Editing and Effects: Travys Owen

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Screen Shot 2013-03-12 at 3.09.25 AM

Screen Shot 2013-03-12 at 3.51.48 AM


Shoppable video screenshots:


Screen shot 2013-05-09 at 2.17.38 PM

Screen shot 2013-05-09 at 2.56.01 PM

Screen shot 2013-05-09 at 2.57.57 PM


Between 10 and 5