09 May Stylemology AW 2013 Campaign
Stylemology is a Cape Town-headquartered, global online fashion platform which launched last year selling international and local labels as well as on-trend ranges developed in-house by the Stylemology team.
Photographer and filmmaker Travys Owen was commissioned to direct, shoot and edit a Lo Fi style fashion film showcasing their Autumn Winter 2013 online ranges and the spirit of the brand.
As a company equally focussed on fashion and technology their AW 2013 campaign includes 4 interactive, shoppable videos (also made by Travys) which streamline the journey from inspiration to purchase. Find them on the Stylemology site under ‘Campaign‘.
Find more from Travys at travysowen.com.
Director: Travys Owen
Videographers: Travys Owen and Stan Kaplan
Music: Ross Finck “Dank”
Styling: Jonathan Olmesdahl
Production Manager: Nicky Boy
Editing and Effects: Travys Owen
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Shoppable video screenshots: