10 May Isuzu Trail View | NATIVE
Isuzu approached digital agency NATIVE to create an exciting campaign to launch their new range of Isuzu KBs to 4×4 enthusiasts. The result is Isuzu Trail View, a Google Street View-style campaign that allows users to ‘go off-road, online.’
Isuzu provided vehicles, the Offroad Academy provided drivers and NATIVE climbed on board to map out 4X4 trails around the country with an innovative 360-degree camera mounted to the vehicle.
Executive Creative Director, Ryan McManus, says, “While doing our research we realised that existing content on 4X4 trails is very bland, contradicting the experience of 4X4ing which offers such a rich visual and tactile experience. This inspired us to bring the 4X4 experience to life digitally, by providing a trail view of the most challenging 4X4 routes in the country. Isuzu Trail View goes where Google Street View has yet to venture and prepares 4×4 drivers for the journey before they’ve even checked the oil and water. Using Isuzu Trail View, 4X4 enthusiasts can now experience the entire trail online”.
An embedded social media layer allows the community to share, post comments, add videos and photos on the site. The integrated campaign is supported by Isuzu’s Facebook and Twitter pages and driven by print, outdoor, direct media and its devoted community of 4×4 enthusiasts.
Experience it at isuzutrailview.co.za.