10 May Yuppiechef | Eat For The Earth
In time for World Environment Day on 5 June every year, Yuppiechef hosts their annual Eat For The Earth fund-raising campaign in support of Soil For Life, an organisation that teaches impoverished families to grow their own food. This year they teamed up with digital agency Knnktr to take the 2013 campaign to the next level.
The idea is to host a meal, invite your friends and get them to donate to Soil for Life in exchange for the meal.
How it works:
Knnktr have created an empty vertical garden, with a time-lapse photography rig at the Yuppiechef headquarters. Participants click on an empty spot in the wall to connect with Facebook and create a meal/event. The Yuppiechef team add a plant to the wall garden for each meal and the more donations your event gets, the more love the Yuppiechef crew give your plant.
An awesome graphical overlay allows visitors to the site to see who each plant belongs to, what their meal event is all about and how much money they’ve raised.
Every cent raised goes to Soil For Life to help them help others.
Check it out and get involved at eatfortheearth.com.