14 May Sindiso Nyoni for World Communication Design Day 2013
Outdoor ad company JCDecaux in association with Icograda (International Council of Communication Design) recently showcased 50 posters by 50 designers on digital billboards in London’s Cromwell Road for World Communication Design Day.
The world’s most promising design talent was chosen to exhibit their work created to the theme of ‘1Love1Word’. Sindiso Nyoni (R!OT) represented South Africa with his piece Amandla – All power to the Dreamers.
He let us know more about the artwork:
The piece is a homage to the ‘grassroots’ poster movements of South Africa and the Mozambique revolutions of the ’70s and ’80s. The title ‘Amandla’ means/translates to ‘Power’ in Zimbabwean, Ndebele and Zulu, and the imagery is a depiction of a visual artist.
The inspiration behind the depiction and title refers to the role of creatives as the ‘dreamers’ who have the ability and responsibilty to effect change in societies using their art.
In early 2013 I was invited to take part in a communication design workshop for youths from the Eastlands of Nairobi in connection with an NGO/Youth centre based in Nairobi. It was my first time conducting an illustration workshop and I was inspired by the optimism of the youths I was in contact with during the workshop hence the term ‘the dreamers’ in the title of my WCDD piece. Their overall outlook on life given their harsh circumstances is inspired by their hunger to use creativity for growth and as a vehicle for social change and upliftment in their communities. This same ethos is also something I’ve believed in for the duration of my experiences as a creative and a philosophy I advocate fully.
Cover image for an article in Mail & Guardian’s Friday on how gaming is becoming a real sport.
Test illustration of SA recording artist Toya Delazy.
Logo design for The Natural Hair Appreciation Society.
Character illustrations for BRM Meat Co. and Saatchi & Saatchi.