Audi R8 | Gone in 5 seconds



Working with a tight budget to launch the new Audi R8 online, Ogilvy & Mather, Cape Town decided to show off the car’s best feature and to use Youtube to do it. They said, “The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 CoupĂ© can accelerate.”




Executive Creative Director: Chris Gotz
Creative Director: Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director: Benjamin de Villiers
Copywriter: Logan Broadley
Editor: David Jackson, Kaif Ahmed
Account Manager: Ryan Rabinowitz


Between 10 and 5