Allan Gray | You Wait Because It’s Worth It



KingJames created this series of moving billboards for Allan Gray that appeared at major intersections in Johannesburg. While the tagline, “You Wait Because It’s Worth It”, remained static, the visuals behind were short clips of footage showing fans waiting to catch a glimpse of The Beatles to a soldier dad returning home.┬áBeing silent, the clips used had to speak volumes.




Art Director: Karin Barry McCormack
Copywriter: Paige Nick
Executive Creative Director: Alistair King
Production House: Deliverance


Between 10 and 5