Founded 8 years ago, Springleap.com was all about illustrated T-shirts. While they started out as a crowd-sourcing platform for T-shirt design and subsequent online shop for designer tees, they have grown and evolved significantly over the years. Now known as the go-to for social media marketing campaigns based on design crowdsourcing for brands and agencies, to date Springleap has rewarded designers with around R 3 000 000 and has worked with their sizeable and global online community to find design solutions for brands like AMD (int), Adobe Photoshop Magazine, Mastercard, ABSA, Lexus, SABMiller, Vodaphone, Apple and many others.
The company has been shaking things up this year so far with new offerings.
Their first new initiative is Skillshow, a different type of challenge to their previous ones in that designers can enter existing portfolio work rather than designing specifically for the challenge. Springleap says, “Skillshow is the first in a series of ongoing challenges to replace our regular tee design competitions. At Skillshow, creatives are called upon to feature work that they have done that was never chosen by a client. It’s a chance for creatives to showcase their work that they’re proud of and never saw the light of day. It’s a showcase that provides recognition for great work – not a contest where work is purchased. Designers retain all their rights and the winner gets $1000.”
For the first round of Skillshow, which runs until 15 August, the focus is on packaging design. The theme will change for each future Skillshow competition covering a wide variety of design disciplines.
How it works:
1. Designers submit work of their own that was created for a client (or project) that was not purchased.
2. Springleap displays the work.
3. The Springleap community of designers and design lovers gets to vote and comment on the work.
4. The Springleap team reviews the work, tallies the votes and a winner is awarded $1000. There’ll also be spot prizes for outstanding work.
Looking to change the crowd-sourcing game to better benefit creatives, Springleap has been working on some innovations all designed to put creatives on top, and in the spotlight. A re-look at the terms & conditions will ensure that designers have better rights and protection than before. Winners of merchandise challenges will have their designs sold in the soon to be re-designed Springleap store and will receive a cut of the sales.