02 Jul Yogi Sip ‘Snail’ TVC

Luma was recently approached by production company Riverstone Films and Y&R Johannesburg to create a human-sized snail for a new Danone Yogi Sip commercial. The snail – a visual metaphor for the plummeting energy levels experienced during the mid-afternoon slump – was brought to life using a unique combination of CG and puppeteering.

The creature effects were created by veteran puppet-maker and animatronic whiz, Roger Titley and Luma completed the illusion using 3D animation.

Credits:

Agency: Y&R Johannesburg
Creative Director: Bibi Lotter
Art Director: Andrea Ferreira
Copy Writer: Andre Vrdoljak

Agency Producer: Nicola Shackleford
Production Company: Riverstone Films
Director: Jeremy Holden
Riverstone Executive Producer: Saffron Duran

Animation Studio: Luma
CG lead : Werner Ziemerink
Product Lead: Ruan Grobler
Compositing: Chris Wieffering
CG Supervisor: Paul Meyer
Producer: Nono Mofokeng

Post production: Minestry of Illusion
Colour Grading: Pudding
Animatronics: Roger Titley