Castle Lite recently introduced their Extra Cold Mind Reader conceptualised, developed and designed by Hellocomputer, and built by Thingking. The innovative world first is a digital mind reader that tests a user’s mind control, and rewards them with an extra cold Castle Lite draught poured to a percentage that matches their score.
Users are absorbed into a unique sensory experience with interactive lighting, cold air effects, rich immersive visuals and sound in an interactive game, where they must battle hot, distracting scenarios by focusing their minds on ‘Extra Cold’. The longer they keep their cool, the more beer is poured.
The machine utilises an EEG headset, which is calibrated to record the brain waves along the scalp by measuring the brain’s spontaneous electrical activity over a short period of time. The Extra Cold Mind Reader headset detects specific signals, such as conscious thought, emotion and facial expression and uses these signals to control the experience.
Watch the video above to see it in action.