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Orms Pinhole Emailer and Instagram Banner

[youtube]http://www.youtube.com/watch?v=W8lovrKDif4[/youtube]

 

Modern digital executions work together with the perennial love of the printed photograph in these campaigns by 140BBDO for Orms.

 

Wanting to get their fans excited about film photography again, Orms emailed a fold-up, pinhole camera to their entire database. The emailers invited the recipients to print out the email to reveal the separate pieces of the camera. They then just had to cut the shapes out and fold them together to make their very own film camera. Orms offered a discount to print the images made with the pinhole cameras.

 

Credits:

 

Agency Art Director: John Leatherbarrow, Andrew Potter
Agency Producer: Nabeela Kidy, Tim Young
Chief Creative Officer: Mike Schalit
Executive Creative Director: Ivan Johnson
Creative Director: Johann Schwella, Alexis Beckett, Mike Pearson
Digital Production Company: ninjasforhire.co.za
Information Architect: Gerhard Du Toit, Johann Schwella, Andrew Potter
Programmer: Justin Zwart, JP Barnard, Gerhard Du Toit
Strategist: Johann Schwella, Matt Riley
Writer: Mike Pearson, Johann Schwella

 

[youtube]http://www.youtube.com/watch?v=Ic8_Q24GFeY[/youtube]

 

140 BBDO and Orms worked together again to create the Orms Instagram Banner, which is up on 10and5 right now so try it out! To get more people visiting Orms, and printing their Instagram pics, the team created an interactive banner that sends your latest Instagram shot to the Orms lab to be printed. All you have to do is go in and pick it up.

 

Credits:

 

Agency Art Director: Andrew Potter
Agency Producer: Nabeela Kidy, Tim Young
Chief Creative Officer: Mike Schalit
Executive Director: Ivan Johnson
Creative Director: Johann Schwella, Alexis Beckett, Mike Pearson
Information Architect: Johann Schwella, Andrew Potter
Programmer: Andrew Potter
Strategist: Johann Schwella, Matt Riley
Writer: Mike Pearson, Johann Schwella

 

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