17 Jul FoxP2 x Patrick Latimer for National Geographic Kids
National Geographic Kids Magazine has launched a new print campaign by FoxP2 with the pay-off line, “School can’t teach them everything.” The agency teamed up with award-winning illustrator and cartoonist Patrick Latimer whose style and sense of humour perfectly suits the campaign. The creative team said, “We wanted to show the magazine contains a wealth of knowledge that can’t be found anywhere else. The campaign shows humorous situations where kids have landed up in sticky situations that require a little help from National Geographic Kids Magazine.”
Executive Creative Director – Justin Gomes.
Art Director – Brendan Hoffmann
Copywriter – Kenneth van Reenen
Illustrator – Patrick Latimer