As part of our Self-Starters focus this month, we’re compiling lists of some of the creative self-starters doing exciting things within their different fields. First up is fashion. And as tough as it is to make it in this industry in real life, so it was a challenge selecting these fashion-focused entrepreneurs to feature.
Who: Gaschette Magazine
What: Online all-local fashion editorial magazine
Why: Instead of waiting for someone else to create an independent platform to showcase cutting-edge fashion editorials, Colin O’Mara Davis, Steve Marais and Jess Lupton did it themselves. In early 2013, Gaschette Magazine went live: “All new, all free, all exclusive content – probably the kind of stuff you’re not likely to see on newsstands”. Photographers, stylists and creative all-rounders are invited to submit “un-lame” work to be featured in each edition.
Images from Gaschette issue 5, the As Seen On TV issue.
What: Collective of five fashion and lifestyle bloggers
Why: Talya Goldberg, Tanya Mwamwetta, Raya Rossi, Aisha Baker, and Aqeelah Harron believe that there’s power in numbers. This is why they’ve banded together to form Tgether, the collective network under which they each host their respective blogs. In their own unique way, each blogger aims to bring the best that South Africa has to offer to this one place, creating a hub for brands, bloggers and readers.
Who: Birch & Elm
What: Fashion and millinery design duo
Why: Birch & Elm is the brainchild of Crystal Birch and Elme Bekker. These two friends decided to join forces, to become the formidable team renowned for their strong design ethos. They aim to responsibly deliver a wearable layered line that offers the South African consumer excellent quality investment wardrobe pieces that can be dressed up or down through clever styling.
Images from Birch & Elm.
Who: Maxhosa by Laduma
What: A modern Xhosa-inspired knitwear collection
Why: Laduma Ngxokolo artfully incorporates traditional African design and craft into his modern knitwear collection. The collection began as a personal exploration into heritage, and was originally designed to be worn by amakrwala (Xhosa initiates) who are prescribed by tradition to dress up in new dignified formal clothing for six months after initiation.
Images from Maxhosa by Laduma.
What: Bespoke menswear label
Why: Marea and Justine are the two leading ladies behind this sophisticated menswear label. A custom-tailored AUGUSTINE garment is bold, daring and anything but run-of-the-mill. Each piece has a personality of its own, and subtlety is not one of its traits. AUGUSTINE have also become known for their collaborations with some of Joburg’s swaggest gentlemen about town.
Images from AUGUSTINE.