Self-Starters: Fashion Favourites


Gaschette. Photography by Steve Marais at Supernova. Styling by Melissa Maxted-Henderson, Art direction by Colin O’mara Davis, Makeup by Lesley Whitby using MAC and Dermalogica, Hair by Candice Wyatt-Minter using Davines, featuring Jena Dover


As part of our Self-Starters focus this month, we’re compiling lists of some of the creative self-starters doing exciting things within their different fields. First up is fashion. And as tough as it is to make it in this industry in real life, so it was a challenge selecting these fashion-focused entrepreneurs to feature.



Who: Gaschette Magazine

What: Online all-local fashion editorial magazine

Why: Instead of waiting for someone else to create an independent platform to showcase cutting-edge fashion editorials, Colin O’Mara Davis, Steve Marais and Jess Lupton did it themselves. In early 2013, Gaschette Magazine went live: “All new, all free, all exclusive content – probably the kind of stuff you’re not likely to see on newsstands”.  Photographers, stylists and creative all-rounders are invited to submit “un-lame” work to be featured in each edition.



Photography Tereza Cervinkova, Styling by Jess Lupton, Hair and Makeup by Kelli Fuchs, Photographer’s assistant Janco Haywood, Starring Felicity Spies


Photography by Steve Marais, Styling by Jess Lupton, Art Direction by Colin O’mara Davis, Hair and Makeup by Annice Roux, Desire’ Fourie, Maria De Vos, Michelle Pirre, Intern Sipho Gongxeka, Starring Abel @ Just You and the Hooters Girls, Shot at Hooters the Buzz.


Photography, Art Direction and Styling Waldo Pretorius @ Hunter Management, Hair and Makeup Lareine Mulder @ Hunter Management, Starring Luandre @ Star

Images from Gaschette issue 5, the As Seen On TV issue.




Who: Tgether

What: Collective of five fashion and lifestyle bloggers

Why:  Talya Goldberg, Tanya Mwamwetta, Raya Rossi, Aisha Baker, and Aqeelah Harron believe that there’s power in numbers. This is why they’ve banded together to form Tgether, the collective network under which they each host their respective blogs. In their own unique way, each blogger aims to bring the best that South Africa has to offer to this one place, creating a hub for brands, bloggers and readers.



Aisha Baker: Baked the Blog


Raya Rossi: The Visual Journal


Tanya Mwamwetta: Leluvette


Aqeelah Harrison: Fashion Breed


Talya Goldberg: Shades of Gold




Who: Birch & Elm

What: Fashion and millinery design duo

Why: Birch & Elm is the brainchild of Crystal Birch and Elme Bekker. These two friends decided to join forces, to become the formidable team renowned for their strong design ethos. They aim to responsibly deliver a wearable layered line that offers the South African consumer excellent quality investment wardrobe pieces that can be dressed up or down through clever styling.




Photo by Kristin-Lee Moolman

Images from Birch & Elm.




Who: Maxhosa by Laduma

What: A modern Xhosa-inspired knitwear collection

Why: Laduma Ngxokolo artfully incorporates traditional African design and craft into his modern knitwear collection. The collection began as a personal exploration into heritage, and was originally designed to be worn by amakrwala (Xhosa initiates) who are prescribed by tradition to dress up in new dignified formal clothing for six months after initiation.


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Images from Maxhosa by Laduma.





What: Bespoke menswear label

Why: Marea and Justine are the two leading ladies behind this sophisticated menswear label. A custom-tailored AUGUSTINE garment is bold, daring and anything but run-of-the-mill. Each piece has a personality of its own, and subtlety is not one of its traits. AUGUSTINE have also become known for their collaborations with some of Joburg’s swaggest gentlemen about town.



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Images from AUGUSTINE.


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