Set up at OR Tambo International Airport, this Douwe Egberts coffee machine uses facial recognition software to detect yawns. In response to a yawn, it pours a free cup of coffee for the weary traveller.
The coffee machine was set up by Joe Public at the airport’s International arrivals terminal.
Agency: Joe Public
Chief Creative Officer: Pepe Marais
Art director: Freda Raubenheimer
Copywriter: Jeanine Vermaak
Agency producer: Debbie Miller
Producers: London Models
Software developer: Neil Hoy
Client Service: Nina Kohler
Media Strategist: Jodi Calvert
All credit goes to the FACE OSC and FACE TRACKER software.
UPDATE: With brand activations like this one often only happening for a short period of time, it’s the videos made of the events and shared online that really spread the word. Digital communications agency Retroviral, who were responsible for the seeding of this campaign, have a created an infographic that details this process and provides a case study of the ‘Bye Bye Red Eye’ campaign. Click on the pic to read: