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adidas Originals presents All Originals Spring Summer ‘13 Exhibition at AREA3

AREA3_Fashion Show_A6 PR Poster_Lebohang

 

Last week, adidas Originals showcased key looks from their upcoming Spring Summer ‘13 range at an exclusive fashion show hosted at AREA3 in Johannesburg. An exhibition which launched today opens the experience to the public by showcasing featured adidas Originals pieces from the show, video projections from the show, life-size prints of the models and accompanying Q&As, and the afro-electric sounds of Markus Wormstorm (who musically steered the evening). To reflect the brand and theme ‘all originals’, a unique casting call was put out calling for models that weren’t already signed, established or trained as such. Watch the videos below and take a look at the images featuring the original models and selected pieces from the collection.

 

Exhibition Details:

 

Date: 20 August 2013 to 22 September 2013
Place: AREA3, 20 Kruger Street, the Maboneng Precinct, Johannesburg East
Time: 10h00 to 16h00, Tuesday to Sunday

 

www.area3.co.za

@adidasZA #AREA3 #adidasOriginals

 

Photography by KOPE|FIGGINS

 

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Cindy

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Joana

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Khatohatso

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Iman

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Lebohang

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Wesley

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Cherise

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Makhosoke

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Lesedi

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Beya

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Fort Rixon

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Neo

 

 

 

 



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