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New Savanna TVC | Big Watch



Savanna’s latest TV commercial introduces two new characters and a considerably more upmarket venue than the Barry Hilton-era dive. The punchline, however, is as ‘Savanna’ as always. Executive Creative Director at Draftfcb, Mike Barnwell says, “For the first time, Savanna is venturing out of its usual environment and is mingling with a whole new crowd. Not to worry though, it’s still Savanna to its apple-core, it just has a different twist.”


What do you think of the new style?




Agency: Draftfcb

Production Company: Velocity

Director: Greg Gray


Also new from the brand is full-flavoured golden cider variant, Savanna Dark. Follow the hashtag #SavannaDark on Twitter for details on its launch.






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