WAIF recently launched a lookbook featuring a new range. Gisele Human designed and hand-made all the jewelry. She took the pictures too.
WAIF is inspired by utter simplicity. Gisele started making her own jewelry because she couldn’t find anything she liked, “I am quite a tomboy, but still love to dress up, and though I don’t accessorize a lot, when I do, I don’t want to feel like a faerie princess.” Her designs are simple, yet bold.
The model in the new lookbook is Gisele’s friend Robyn Silberbauer, whose “elegant but cool-cat vibe” and ridiculously flawless skin got her the job.
Since our last article on WAIF, the business has grown a lot. Gisele has drawn some international attention and is looking into selling her jewelry online, something she finds “totally scary but awesome”. She’s busy practicing her solder skills, hoping to make some rings soon. She also has a full-time advertising job, but somehow she finds time to juggle everything smoothly, “This project keeps me going. It’s kind of addictive.”
Check out the WAIF Citymob sale online now.