In their newest brand campaign, “Cheers to the Dreamers”, Hansa is saluting real South African success stories. In these TVCs, big, big dreamer Vuyo from Hansa’s 2009 campaign returns to meet and raise a Hansa to real-life entrepreneurs Kgomotso Pooe of Soweto Outdoor Adventures and Vusi Kunene, the owner of The Blackanese Sushi & Wine Bar.
Complemented by a new payoff line, Brewed for the Dreamers, the campaign is further supported through digital and social media platforms which allow the public to share their own success stories and give acknowledgment to friends who deserve it. To follow the campaign as it unfolds, follow @hansapilsener with the hashtag #RaiseAHansa on Twitter, share your inspirational stories on Facebook or visit www.hansa.co.za.
Advertising Agency: Lowe Cape Town
Executive Creative Director: Kirk Gainsford
Creative Director: Nico Du Toit
Art Director: Dane Alexander
Copywriter: Jeanine Gomes
Account Director: Joanne Kinleyside
Account Executive: Sarah Hall
Strategic Planner: Lesego Kotane
Agency Producer: Riska Emeran
Director: Lourens van Rensburg of 7Films
Producer: Ben Kaufmann
Executive Producer: Jason Plumbly
Post Production: Deliverance and Black Ginger