Loeries Retrospective: The 1980s

Ever wondered what it took to win a Loerie in the decades past? We did, so we decided to take a look back – way back – into the Loeries archives to see if we could dig up some of the old winning work. Although technically the Loeries began in the late 70s, trying to find work from that time turned out to be near impossible. So instead, we’ll start with the next best thing – the 1980s.

First up, here’s a car sized elephant playing with an elephant sized car.

Ogilvy & Mather Rightford Searle-Tripp & Makin for Volkswagen SA – Golf ii. Gold, 1984.

“It sticks to the road like boerewors to a braai grid.”

Ogilvy & Mather Rightford Searle-Tripp & Makin for Volkswagen SA – Passat. Gold, 1986.

“The Right Stuff.”

Ogilvy & Mather Rightford Searle-Tripp & Makin for Volkswagen SA. Grand Prix, 1988.

A singing human “VW” logo.

Ogilvy & Mather Rightford Searle-Tripp & Makin for Volkswagen SA – “Logo.” Grand Prix, 1988.

How didn’t the giant pumpkin win her over?

Hunt Lascaris TBWA for Kardies – “Lovelorn.” Gold, 1989.

Christopher White is a lucky man.

D’Arcy Masius Benton & Bowles for Mercedes Benz – “Chapman’s Peak.” Gold, 1989.

Look at that Staffie go!

Ogilvy & Mather Rightford Searle-Tripp & Makin for Dunlop Tyres. Gold, 1989.

That’s it for the 80s! If you know of any ads we missed, let us know in the comments.

7 Comments

  1. What a lekker article.
    Thanks guys.

  2. Awesome Post! Lot’s of Memories!

    Not sure its award winning but still a favorite if not for delivery alone.

    http://www.youtube.com/watch?v=0_t15vNuXP0

    Definitely inspired by the Alka Seltzer ads…

  3. The Loeries in the 90s would be awesome to see too.

  4. Chemistry 101 – Thanks for sharing that Cremora ad, such a good one!

    Lauren – we’ve got a post coming up with ads from the 90s very soon, so keep an eye out!

  5. Winning Loerie ads from the 90s – http://bit.ly/14BmQn6

  6. Dani California

    That staffie ad made my day.

  7. Very cool post.