Loeries Retrospective: The 1990s

For the next part of our Loeries retrospective we’re taking a look at award winning adverts from the 90s, a few of which you’re likely to remember (and quite a lot you don’t actually want to). From the infamous Boet & Swaer, electric guitar playing snake charmers, a barking chicken, and David Kramer’s Vellies – it’s all here.

To start, some colourful trampolines in the middle of the desert.

Ogilvy & Mather Rightford Searle-Tripp and Makin: Dulux Weatherguard “Trampolines”. Gold, 1991.

Beat the ‘Benz’. Sneaky reference to this ad.

Hunt Lascaris TBWA: BMW “Crash/Beats the Bends”. Gold, 1991.

“Oooh Veldskoen!”

Ogilvy & Mather Rightford Searle-Tripp and Makin: Volkswagen “Fire”. Gold, 1991

Glug glug glug.

Lindsay Smithers FCB: Sasol Super 100 “Little Boy”. Gold, 1991.

The way you transport things matters.

Lindsay Smithers FCB: Spoornet “Bushmen”. Gold, 1992.

The original ‘E-Valentine

Hunt Lascaris TBWA: Nashua Copiers “Little Boy”. Gold, 1992.

If a mouse can steer it, so can you.

Hunt Lascaris TBWA: BMW “Mouse”. Gold, 1992.

Ja Boet.

McCann Erickson: Castrol of SA “Spaniards”. Gold, 1992.

Anyone for a Cobra sosatie?

Ogilvy & Mather Rightford Searle-Tripp & Makin: Radio 702 “Snake Charmer”. Special Mention, 1993.

Docs FTW.

The Jupiter Drawing Room: Doc Martens “Lacy” Gold, 1995. “Heaven”, “Boot”. Special Mention, 1995.

Eskimo kiss.

Ogilvy & Mather Rightford Searle-Tripp & Makin: Telkom “Touch”. Gold, 1995.


Ogilvy & Mather Rightford Searle-Tripp & Makin: Old Mutual “Rainbow Nation/Colours”. Gold, 1995.

“No animals were harmed during the filming of this commercial. They were eaten.” Classic Nando’s.

Hunt Lascaris TBWA: Nando’s Sauces “Barking Chicken”. Gold, 1995.

Last one – three hedgehogs in gas masks.

Sonnenberg Murphy Leo Burnett: Mercedes-Benz “Hedgehogs”. Grand Prix 1995.

See what advertising looked like in the 80s.


  1. Loerie-winning ads from the 80s – http://bit.ly/17U0KH9

  2. I remember writing BMW Mouse. Feels like yesterday.

  3. Awesome. Not sure it ever won a Loerie, but that Captain Morgan Spiced Gold ‘Get Down On It’ ad from around ’97 or ’98 was an absolute classic for me. Would love to see it again.

  4. Amazing collection, nice one Alix! 🙂