For the next part of our Loeries retrospective we’re taking a look at award winning adverts from the 90s, a few of which you’re likely to remember (and quite a lot you don’t actually want to). From the infamous Boet & Swaer, electric guitar playing snake charmers, a barking chicken, and David Kramer’s Vellies – it’s all here.
To start, some colourful trampolines in the middle of the desert.
Ogilvy & Mather Rightford Searle-Tripp and Makin: Dulux Weatherguard “Trampolines”. Gold, 1991.
Beat the ‘Benz’. Sneaky reference to this ad.
Hunt Lascaris TBWA: BMW “Crash/Beats the Bends”. Gold, 1991.
Ogilvy & Mather Rightford Searle-Tripp and Makin: Volkswagen “Fire”. Gold, 1991
Glug glug glug.
Lindsay Smithers FCB: Sasol Super 100 “Little Boy”. Gold, 1991.
The way you transport things matters.
Lindsay Smithers FCB: Spoornet “Bushmen”. Gold, 1992.
The original ‘E-Valentine’
Hunt Lascaris TBWA: Nashua Copiers “Little Boy”. Gold, 1992.
If a mouse can steer it, so can you.
Hunt Lascaris TBWA: BMW “Mouse”. Gold, 1992.
McCann Erickson: Castrol of SA “Spaniards”. Gold, 1992.
Anyone for a Cobra sosatie?
Ogilvy & Mather Rightford Searle-Tripp & Makin: Radio 702 “Snake Charmer”. Special Mention, 1993.
The Jupiter Drawing Room: Doc Martens “Lacy” Gold, 1995. “Heaven”, “Boot”. Special Mention, 1995.
Ogilvy & Mather Rightford Searle-Tripp & Makin: Telkom “Touch”. Gold, 1995.
Ogilvy & Mather Rightford Searle-Tripp & Makin: Old Mutual “Rainbow Nation/Colours”. Gold, 1995.
“No animals were harmed during the filming of this commercial. They were eaten.” Classic Nando’s.
Hunt Lascaris TBWA: Nando’s Sauces “Barking Chicken”. Gold, 1995.
Last one – three hedgehogs in gas masks.
Sonnenberg Murphy Leo Burnett: Mercedes-Benz “Hedgehogs”. Grand Prix 1995.
See what advertising looked like in the 80s.