One of the Loerie awards we’re most excited about is the annual Young Creative Award which recognises outstanding achievement by talented individuals at the beginning of their careers. Young Creatives (27 years old or younger) enter by sending in a portfolio of their professional work to convince the judges that they should be considered. Two people are awarded each year and received Gold Loeries as well as a trip to Cannes from the YCA sponsor, South African law firm Adams & Adams.
With just over a week to go until the 2013 Young Creative Awards are presented, we decided to check in with previous winners to find out where they are now. This is what they’ve been up to since being awarded.
Este du Plessis (copywriter)
After winning Young Creatives Este worked for Coca-Cola on their 2010 sponsorship project, The Royal Metropole, for a few months before leaving South Africa to go do nothing in Switzerland. Literally. After that Este moved to London where she worked as a freelance copywriter before taking up a position in Dubai. When her hankering for Biltong and walking around barefoot became too strong, she returned to South Africa to work at Net#work BBDO. She currently works at Joe Public in the position of Creative Group Head and is studying to become a hand model.
Reggie Makhetha (art director)
While in Paris, on the trip he received through winning the Young Creative Award, Reggie got the idea for his next adventure. Having eyed a great spot in the heart of Soweto he left his home at Net#work BBDO to chase his passion for good food and love for art by opening Roots Restaurant and Gallery.
Located between the famous Morrison Isaacson High School where thousands of youths started their march against Bantu education in 1976, popular tourist site the Oppenheimer Tower, and the Soweto theater, Roots celebrates the township spirit and offers a real Soweto experience. After only being in business for six months Roots won the 2008 SAB Kickstart competition and was first runner up in the Emerging Tourism Entrepreneur of the Year awards.
Darren Cronje (art director)
After winning Young Creatives Darren got drunk. After that he went to New York. And after New York he went on to work for Coca-Cola on their 2010 World Cup sponsorship project, The Royal Metropole. When the project finished Darren went to work as Creative Director at The Jupiter Drawing Room. But, disregarding all advice from his parents, he left his stable job to start his current ideas company & Anonymous along with Brad Reilly and Joy Turnbull. Luckily his parents were wrong. Thus far.
Sanjiv Mistry (copywriter)
At the time of winning the Young Creatives Award, Sanjiv was a Copywriter at Ogilvy Cape Town where he stayed for over three years afterwards.
Since being awarded in 2009, he has judged the Loeries a few times and worked on some fun and challenging projects. After launching VW BlueMotion with an ad campaign that donated Volkswagen’s own ad space to small environmental charities, he and his team created “The BlueMotion Label” as a follow-up last year. The small postage-paid sticker was pre-addressed to a local recycling depot, so people could recycle magazines that the ad appeared in. Sanjiv also helped develop “YouTube Interventions”, a campaign that used funny cat videos to get signatories to the Wilderness Foundation’s anti-rhino–poaching petition.
Some of his work since 2009 has been recognised at award shows. A couple of notable ones are a Black Eagle, a gold Bookmark, a gold and some bronze Clios, a few silvers at Cannes, and four D&AD in-book awards for four different projects. Currently, Sanjiv is a Creative Director at McCann London, working under a couple of smart and funny ECDs fresh from Wieden + Kennedy and determined to build a strong creative reputation for McCann.
Joanne Morrison (art director)
After winning Young Creatives Joanne carried on working at Net#work BBDO for a few years, after which she went on to work at TBWA Hunt Lascaris. She has been freelancing solo for year and a half, and as a team with copywriter Peet Engelbrecht since February this year. Together they’ve just opened a company called The Inquisition with the intention of selling awesome ideas to whoever needs them as opposed to starting another ad agency. Some of the work Joanne has done since winning the award includes the controversial “Pigeon Jazz”, and radio ads for Nampak.
Mbuso Ndlovu (art director)
Mbuso won the Young Creative Award after three years in the ad industry. Upon winning the award, he travelled to New York City where he spent a few months engaging with the people, culture and art scene. This lead him to expand his creative sphere into other avenues such as film making and directing. Back in SA Mbuso has been awarded for campaigns he worked on for UNICEF and Xbox. He has also judged at the Loeries, Pendorings and most recently Portfolio Nights.
Mbuso has directed local music videos for the likes of Kabelo Mabalane and Big Nuz. He has also spent time in front of the camera having recently modelled in Markham and Dickies campaigns.
Last year he travelled to the Algerian desert to shoot a documentary about a ‘forgotten people’ – The People of Western Sahara. Living in a refugee camp, he and his team filmed issues surrounding the displacement of the community and engaged the youth on various issues.
Believing strongly in youth development through the arts, Mbuso has hosted photographic and design exhibitions in Johannesburg.
Sophia Strydom (designer)
Since winning Young Creatives two years ago Sophia has continued working as a designer at Joe Public whose design department has become Joe Public SHIFT. Considered a senior member of the design team, Sophia has become a mentor to a handful of younger creatives, and has won several awards locally and internationally including the 2012 Loeries Design Grand Prix. This year Sophia has spent much of her time laying the groundwork for some very exciting future projects.
Kenneth van Reenen (copywriter)
Since winning the Young Creative Award in 2011, Kenneth moved from Johannesburg to Cape Town where he now works at FoxP2. As the most awarded creative in South Africa under 28 years old, he has been invited to represent South Africa and FoxP2 at the London International Awards being held in Las Vegas in October this year. He’ll also be one of the 2013 Loeries judges. Kenneth tries to remain consistent in producing work that he enjoys and that he hopes everyone else will enjoy too. This is some of the notable work that he’s done recently.