Gold and Grand Prix Winners at The Loerie Awards 2013

Loerie Awards


The Grand Prix and Gold winning work at the Loerie Awards this year.


Grand Prix – Outdoor & Collateral Media – Alternative Media & Field Marketing:


DRAFTFCB Cape Town – Engen ‘Fire Blanket Calendar’ | Credits


[youtube width=”640″ height=”400″][/youtube]


Grand Prix – Digital & Interactive Communication – Social Media:


Ogilvy and Mather Cape Town  – Volkswagen Street Quest | Credits


[youtube width=”640″ height=”400″][/youtube]


Grand Prix – Radio Commercials:


FOXP2 – ‘Death Doesn’t Have To Try Very Hard’ for Life Cover | Credits


Chocolate Bar:


Grand Canyon:




Grand Prix – Media Innovation – Single Medium:


[UPDATE: Entry Withdrawn] MetropolitanRepublic – MTN Project Uganda | Credits




Gold – Outdoor & Collateral Media: 


TBWA\Hunt\Lascaris Johannesburg – ‘Wall of Shoes’ for Doom Super | Credits


[youtube width=”640″ height=”400″][/youtube]


Gold – TV & Cinema Commercials:


Egg Films – Die Antwoord ‘Fatty Boom Boom’ | Credits


[youtube width=”640″ height=”400″][/youtube]


FoxP2 – ‘Intersection’ for Ster Kenikor | Credits


[youtube width=”640″ height=”400″][/youtube]


Gold – Communication Design – Posters & Billboards:


Ikineo – ‘Scissors, Miama Poster, Hipster’ for Loom | Credits







Gold – Communication Design – Annual Reports, Brochures & Technical Literature:


Actuate Marketing and Communications – A Guide to Employee Engagement | Credits


Actuate A Guide to Employee Engagement

Actuate A Guide to Employee Engagement 2

Actuate A Guide to Employee Engagement 4

More here


Gold – Print Communication – Posters:


Y&R South Africa – ‘Webtropolis’ for Land Rover | Credits




Gold – Print Communication – Newspaper Advertising:


TBWA\Hunt\Lascaris Johannesburg – ‘Weird Accents’ for Flight Centre | Credits


Student Flights Weird Accents 2

Student Flights Weird Accents 3

Student Flights Weird Accents


DDB South Africa – McDonald’s ‘Houses’ | Credits





Lowe and Partners Cape Town – Cape Times ‘Selfies’ | Credits





More here


Gold – Digital and Interactive Communication – Social Media:


Ogilvy and Mather Cape Town – ‘Send your Facebook Profile to Cape Town’ for Cape Town Tourism | Credits


[youtube width=”640″ height=”400″][/youtube]


[youtube width=”640″ height=”400″][/youtube]


More here


Gold – Digital and Interactive Communication – Digital and Mixed Media Campaign:


iKineo – ‘Immersive Retail’ for Loom | Credits


[vimeo width=”600″ height=”400″][/vimeo]


More here


Gold – Radio Commercials:


Network BBDO – ‘Distance to danger’ for Mercedes Benz | Credits





Joe Public – One School at a Time | Credits


[youtube width=”640″ height=”400″][/youtube]


Havas Worldwide – ‘Washing Machine’ for Jik | Credits


[youtube width=”640″ height=”400″][/youtube]


Gold – Events & PR – PR Campaign:


MetropolitanRepublic Johannesburg – ‘The Campaign that Never Flighted’ for The Fish and Chip Co. | Credits


[youtube width=”640″ height=”400″][/youtube]


Gold – Effective Creativity Award:


Ogilvy and Mather Cape Town – ‘Be the Coach’ for Carling Black Label | Credits


[youtube width=”640″ height=”400″][/youtube]


Gold – Ubuntu Award:


[UPDATE: Entry Withdrawn] MetropolitanRepublic – ‘The Everywhere Library’ for MTN | Credits


[youtube width=”640″ height=”400″][/youtube]



See all our Loeries coverage here, and look out for the Craft winning work coming soon.


Bronze winners at the Loerie Awards 2013.

Silver winners at the Loerie Awards 2013.



  1. TheLoeriesAreAFarce

    This is what is wrong with the Loeries.

    1. MTN copies Vodafone and wins Gold.
    2. A Music Video is somehow a TV commercial and wins Gold.
    3. Mr Human forces the Jury to pick a Gold for TV against their will because he does not want a Music Video to get the only Gold.
    4. Standard bank wins for a remake of Discovery Channel concept.

  2. How about Engen making fireblankets for informal settlements. I think their run of 280 blankets will atleast reach 0.0000000000001% of the population.

  3. Thanks for your comment, TheLoeriesAreAFarce, but please consider that just like commercials which promote products and services, music videos promote artists and their music, thereby making them commercials.

  4. If “Music Video X = Ad for Artist” then does than mean “Movie X= Ad for DVD sales” ?

    Is everything on film an Ad?

    Don’t get me wrong, I think the video is amazing, but it’s not a commercial. Calling it that to win an award is a little depressing.

  5. Hello, EveryIsAnAd, you mysteriously named person who’s name changes according the subject of your questions, if “Movie X” is in fact a teaser or promo for the DVD or film, then it could justifiably be an ad.

    No, of course everything on film is not an ad, but a lot of the things on film are. Take Castaway, the film with Tom Hanks. In essence it’s a 143 minute ad for FedEx.

    There was a time when people thought ads shouldn’t go over 60’s. We’ve moved on from that too.

  6. Aside from the fact that it was done before, The MTN Library really burned when you looked at the actual books on the shelf. A weighty tome about “Gumboot Dancing”. A book on “The South African Braai”. A book on “The World’s 50 Best Restaurants”. That sh*t is gonna save them Ugandan kids, fo sho!! Scam is OK when it’s selling soapsuds, but when it’s dressed as saving the world, it becomes a bit repugnant…

  7. See idea. Take idea. Change birds. Win birds. Hope no one finds out.

  8. Fire blanket calendar seems too similar to the idea done for the Salvation Army. Nice but not original enough for a Grand Prix.

  9. TheLoeriesAreAFarce

    Anton. I appreciate your comments but there is no way that a music video is a commercial. I appreciate that it is an amazing music video, but music videos should have their own category.
    I really hope Andrew Human is taking note of how much of the “winning” work is blatant copy.
    Thanks Sky rats for pointing out the birds.
    Hunt’s have copied well this year.