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AfriSam ‘Creating Possibilities’ TVC



To relaunch AfriSam to the South African market, advertising agency Promise set out to create a commercial that shows how products made of cement and concrete are not just cold hard structures, but rather a catalyst for so many things. This TVC is one element of a through-the-line campaign giving AfriSam the positioning of “Creating Possibilities.”




Advertising Agency: Promise
Executive Creative Director: Marc Watson
Creative Director: Matt Martin
Copywriter: Willie Struwig
Art Director: Nicolas Kostouros
Account Manager: Michelle Anderson
Production Company: Picture Tree
Director: JH Beetge
Producer: Gary King
Audio Engineer: Louis Enslin, Produce Sound
Music Composition: Rob Schroeder, Robroy Music



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