Loeries ‘Be The Most Famous You’ Dave Harris and Pete Khoury



This year’s Loeries campaign, Be the Most Famous You, by TBWA\Hunt\Lascaris Johannesburg and Tequila\Johannesburg (check it out here) extended through to the awards ceremonies with these videos that flighted during the shows.


Addressed to award-winning ad-makers Peter Khoury (ECD of MetropolitanRepublic) and Dave Harris (founder/owner of Freq’ncy), the tongue-in-cheek clips feature the number one Google search results for their names who encourage them to do better work to claim the top spot.


Here’s another look.




Agency: TBWA\Hunt\Lascaris
Art Directors: Nicola Taylor; Kerry Moralee
Copywriter: Nico Botha
Creative Director: Justin Wright
Executive Creative Directors: Matthew Brink; Adam Livesey; Clint Bryce
Producers: Lebo Mokwena; Sharon Cvetkovski
Account Managers: Sarah Corbert; Niki Cinnamon
Production Companies: The Refinery; Ministry of Illusion; Finetune
Cinematography: Lucas Mathebula; Jade Manning






Between 10 and 5