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Allan Gray “The Slip” TVC | Distraction Is The Enemy



A first look at the new Allan Gray TV commercial by King James. Titled ‘The Slip’, the ad is part of a new ‘Distraction Is The Enemy’ campaign for the brand.


Over the last 39 years we have found that the biggest enemy of long-term investment reward is distraction. This is why we avoid trends, hype and popular opinion and stick to our tried and tested investment philosophy.




Group Chief Creative: Alistair King
Executive Creative Director: Devin Kennedy
Art Director: Chris Charoux
Copywriter: PJ Eales
Agency Producer: Caz Friedman
Production Company: Velocity Films
Director: Greg Gray
Producer: Helena Woodfine


Between 10 and 5