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Liqui-Fruit Resealable Cap TVCs | Bester Burke

[youtube]http://www.youtube.com/watch?v=IOjrecLaeX4[/youtube]

 

A quick trio of 11-seconders by Bester Burke introducing Liqui-Fruit’s new packaging. The agency said, “Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight.”

 

Credits:

 

Creative Director: Stephen Burke
Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Production Company: Giant Films
Director: Peri van Papendorp

 

[youtube]http://www.youtube.com/watch?v=iOZ6Fz9Sq78[/youtube]

 

[youtube]http://www.youtube.com/watch?v=76sXWp9_IMY[/youtube]

 

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