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Liqui-Fruit Resealable Cap TVCs | Bester Burke



A quick trio of 11-seconders by Bester Burke introducing Liqui-Fruit’s new packaging. The agency said, “Liqui-Fruit asked us to come up with a TV campaign to promote their new packaging. The most notable change to the pack is the removal of the straw, a characteristic that led us straight to a simple, humorous insight.”




Creative Director: Stephen Burke
Art Director: Romano Cardinal
Copywriter: Jacques Laubscher
Production Company: Giant Films
Director: Peri van Papendorp







Between 10 and 5