02 Oct Rocking The Daisies 2013
[youtube]http://www.youtube.com/watch?v=p1MONxsidGI[/youtube]
Rocking The Daisies 2013 is upon us, but before the festival gets going tomorrow, we’re taking a look at some of the creative work that has gone into this year’s CI and advertising.
This year’s RTD TV ad, set to headliner alt-J’s “Breezeblocks”, was made up of festival footage shot last year by AVA and One Dog Chicken, and edited and animated by Nathan Fourie at Rodeo Productions. The branding was designed, once again, by Toby at Twoshoes Design, whose previous design for the festival can be seen here, and here.
The artwork continues in the official Rocking the Daisies mobile app created by Gust Pay and powered by Red Bull MOBILE. The app, for iPhone and Android, comes with all the festival info you need, line-up times and artist info, a customisable personal schedule, and car and tent navigation.
With 16 500 people in attendance, you can expect many a brand activation this weekend. Click through to see how some of SA’s biggest brands are getting involved.
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