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The Making of Woolworths’ Good Business Journey TVC



Rather than just tell us how environmentally friendly and responsibly sourced their products are, Woolworths’ latest TV ad shows us by sharing the behind-the-scenes realities of where their food comes from.


Moving away from typical commercial production, Woolworths made use of GoPro action cameras by giving them to the farmers, farm workers, fishermen and baristas who grow, produce, catch, roast and make their food products.  The camera technology captures the unadulterated action of Fairtrade coffee farmers farming on the slopes of Mount Kilimanjaro, Woolworths Farming for the Future vegetable farms, Ayrshire dairy farms and farms that produce their free range eggs, as well as the Marine Stewardship Council-approved fishing boats on the high seas and sustainable fish farming projects in Franschhoek and Lesotho.


Watch the ‘making of’ above, the final product below, and look out for a 2nd TVC launching this month.




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