adidas Originals has launched an exclusive new Run Thru Time range of sneakers from past decades; the ZXZ ADV from the 80s, the ZX 5000 Response from the 90s and the Adizeros Adios 2 from the 00s. For the SA launch of the iconic range (of only 429 pairs) they teamed up with photographer/filmmaker Chris Saunders, well-known for his ability to capture the pulse of South African street culture, to make a trio of short films for the three styles and eras.
The films have been shot across South Africa in Cape Town, Johannesburg and Durban and feature all local music by Gateway Drugs, The Frown and Sibot – local musicians who draw inspiration from the past, while still creating a totally fresh sound.
Directed by Chris Saunders
DOP: Adriaan Louw, we-are-awesome film
Editor: Deon van Zyl, we-are-awesome film
Stylist: JR Onyangunga
Featuring Daneel Malgas
Production: Ola! Films
Executive: Producer Olivia Leitch
Locations/Unit: Schalk Bloem
Assistant Director/Production: Imran Hamdulay
PA: Jonathan Kyriakou
Agency: OgilvyAction/Geometry Global
Creative Team: Emma Butlin, Kate Desmarais
Music by Gateway Drugs