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MISSSHAPE AW’14 Lookbook



Johannesburg-based womenswear label MISSSHAPE  by Fikile and Jamal Nxedlana launched their 2014 AW collection at South African Fashion Week over the weekend. The ready-to-wear collection follows the brand’s recent diffusion line created in collaboration with Anthea Poulos aka Anthea Knows Best.


Today, the AW collection made its online debut in this lookbook shot by long-time MISSSHAPE collaborator, photographer Justin McGee of recently formed photography duo Studio Studio.


Wanting to work with chambre denim, but in an unconventional way, the collection evolved to become a subversion of denim and the current associations around the fabric. Jamal, Creative Director of the brand, explains further, “I wanted to treat denim in a much softer way by draping it and gathering it, by combining it with soft, fluid fabrics. I then took details from traditional denim pieces such as a denim jacket and recreated it using much softer fabrics such as sequined mesh. Another example is the jacket dress, which is a tailored rendition of a denim jacket, made with boucle.”


Find the lookbook images below and more from Missshape on their website, on facebook or on twitter.











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